A lobby sign is critical for building your brand and will build trust and confidence in your company. Your lobby is where everyone has to pass through when they enter and exit, so your first impression needs to be an eye-catching one that sets the tone for your brand and business overall. Here are some things to consider when choosing a lobby sign to represent your business best.
Why Your Lobby Sign Is Important
You only have one chance to make a good impression on a new client, so a well-designed lobby sign should be your first objective. Size and materials matter when it comes to the design of a lobby sign, as they will convey quality and professionalism. Creating a comfortable environment for clients is the second goal of lobby signage. When a client enters a professional lobby, the questions they want to be answered are “am I in the right place?” and “where do I go next?” Great lobby signage will answer these two questions and help clients navigate your premises from the entrance to the exit.
Go Multi-Dimensional for Greatest Impact
One of the most impressive and professional lobby sign styles is the multidimensional sign. This logo sign uses a variety of materials and textures to create a 3D effect that is impactful and memorable. The more impressive your sign, the stronger your first impression will be.
Cohesive Branding is Key
Lobby signs are only as effective as your overall signage strategy. The reception area and office signage should reflect your brand and extend the design and style of your logo lobby sign. Having recognizable brand elements running through all signage in your building will make the client experience more memorable. Custom signage will help grow brand awareness and identity to make your business seem more credible and reliable. Well-designed, manufactured, and installed signage will inspire trust in your company.
Your Local Sign Experts
Great signage should tell the company’s story and shape the office ambiance. We love to work with companies to find innovative signage solutions. Signage should do more than guide and inform; it should connect with clients and employees more deeply. At Husky Creative, we can handle your project from design to installation and have experience with all types of signage. Contact us today to get started!