Environmental Graphics are becoming a growing trend in interior branding. By cleverly incorporating design elements, environmental graphics can be used to create an immersive experience in any interior space that reflects your unique brand message, values, and culture.
What are Environmental Graphics
Environmental graphics are a type of interior branding that uses design to create an experience within your space. It’s a way to communicate with visitors and employees and add a unique touch to the atmosphere. Through environmental graphics, your business can deliver a message and reinforce its brand, values, and culture.
Environmental graphics are not just limited to visual aspects. They may also include sound, touch, smell, and even taste. A great example of this is a branded scent or music within a space. Environmental graphics combine all aspects of design, such as typography, illustration, photography, color theory, and materials. This means that every aspect of the design should be thoughtfully considered to ensure it reinforces your brand’s story. The overall goal of environmental graphics is to create an environment that resonates with the people who enter the space.
Benefits of Environmental Graphics
Environmental graphics are an affordable and effective way to enhance your interior space. They can be used to create an impactful atmosphere that reinforces the unique message of your brand, values, and culture. They can also be used to strengthen the identity of your workplace, boosting morale and productivity amongst staff.
Environmental graphics also make it easier for customers to recognize your brand and become more engaged with it. This can help drive sales and conversions by increasing brand recognition and affinity. The versatility of environmental graphics also allows them to be used in a variety of ways, from wall decals to floor graphics, to create the exact atmosphere you want for your interior space.
Types of Environmental Graphics
There are many different types of signs used for environmental graphics:
- Dimensional Logo Signs: Dimensional logo signs are a great way to make a bold statement and reinforce your brand. These 3D signs, often made of metal or wood, have a variety of customizable shapes and sizes. They can be used in lobbies, hallways, or even exterior walls to provide a lasting impression of your company’s branding.
- SEG Fabric Displays: SEG fabric displays are large fabric banners that are suspended from the ceiling. They are perfect for creating a dynamic environment for any space, allowing for easy installation with minimal disruption. SEG fabric displays can be printed with vibrant graphics, logos, and messages that make a powerful statement about your brand.
- Wall and Window Graphics: Wall and window graphics are an ideal way to add personality to your interior space. You can print custom images on adhesive vinyl that can be applied to walls, windows, or even glass doors. Wall and window graphics are available in a wide range of sizes, styles, and colors to fit any design scheme.
- Wayfinding Signs and Graphics: Wayfinding signs and graphics help visitors navigate your space. From ADA-compliant tactile signs to interior directional signage, wayfinding signs are an essential element of any interior branding effort. Wayfinding signs can feature logos, symbols, maps, and other visual cues to help visitors find their way.
- Informational Signs and Graphics: Informational signs and graphics are a great way to share important information in an engaging way. They can be used to share company policies, safety messages, or even promote upcoming events. Informational signs and graphics can be printed on almost any material and can be designed to fit any space.
Environmental graphics are a great way to boost your business in a unique way. Contact our team of experts and let your project become a reality.
