The moment you look around Boulder, you get an idea of how creative of a vibe the city has. Experimental street art, fine art installations, and tons of businesses that use creativity as a part of their model. This is the way it’s been for a long time, and we wouldn’t have it any other way. As a company based out of Boulder, Husky Creative knows the value of creativity, not just because it’s appealing on the eyes, but because it helps even the smallest business stand apart from the rest.
What Makes Boulder So Creative?
Boulder’s artsy vibe isn’t just an estimation, it’s fact. At one point, the city to have the third-highest concentration of artists in the nation per capita, and it celebrates this fact often with different art celebrations and festivals. In addition, we’re seeing that mentality spill over into Boulder’s business side, with more creative professionals and advertisers in the city than many others, even some of the largest cities in the country. So, when talking about branding in Boulder, know that a lot of other businesses are pulling from some of the top talent in the country.
What exactly made this change take place in a city that, even a few years ago, was considered to be a sleepy Colorado town? A lot of experts think that the combination of Boulder’s beautiful outdoors as well as a promise of a greater work-life balance than other major cities led to may artists and creatives calling the city home. Fast forward to today, and you have a city where creativity truly thrives.
Keeping With The Trend
Now, there’s a double side to this if you’re a small business owner in Boulder. You have plenty of artistic talent around town, but there’s also a lot more demand from your branding. Not only do you need to effectively communicate your brand values, but it needs to be done in a way that’s visually appealing and unique. This is the reason why you want to use branding consultation in Boulder from Husky Creative. We bring the expertise and experience to make sure your business fits the city vibe so you can keep the customers coming in.