A vehicle wrap is only as effective as the design. It needs to be clean, simple, legible, and eye-catching. The biggest mistake that you can make is to create a vehicle wrap that get’s lost in motion. Before sending your design off to get printed and your car wrapped, make sure the design will promote your business successfully.
Successful Vehicle Wrap Design
The return on investment for a successful vehicle wrap is almost too good to be true. But, there are simple ways in which you can screw up the success of a vehicle wrap. Over-designing is one of the major flaws that can prevent your vehicle wrap from promoting your business effectively.
Pertinent Information for a Vehicle Wrap
Company Name, Logo, and Slogan
A memorable logo and slogan is the first step to customer recognition and creating brand awareness. The three should flow and work well together. They should be straightforward and concise, leaving no room for interpretation. Rhymes and a nice rhythmic flow can also help your slogan become more memorable, but that is something you need to work on with your marketing team.
You may be tempted to use a cool font or funky colors, but when it comes to the contact details, it’s best to use the ones that will stand out and be legible. You want to create brand recognition with your logo, but the contact information should be straightforward.
After all, how are you going to get new clients if they don’t know how to reach you? And, the contact information needs to be easy to read when the vehicle is standing still, but especially as it is cruising down the city streets.
Additional Information to Include in a Vehicle Wrap
The name, logo, slogan, and contact information is really all you need on a vehicle wrap. However, if there is room, and it doesn’t detract from the rest of the design you may want to add your primary services. Of course, the slogan and the name of your company should make it clear what your business does. If it doesn’t, you may want to rethink your brand messaging.
Every business has a few social media accounts. But, listing the full address to your various accounts is going to add too much information and text to a vehicle wrap. The most efficient way to let your customers know to find you on social networks is to just include the logos. By now, your customers are smart enough to know how to search Facebook for your company page.
If your logo has a recognizable background design, you can talk to our design team about extending it to fit the entire vehicle wrap. However, make sure that any additional design elements don’t detract from the pertinent information.
Vehicle Wraps in Denver
Husky Signs can help guide you through every step of your vehicle wrap, from the design to the installation. Whether you have one car or a whole fleet, our team can help you maximize your marketing budget to get thousands of impressions a day that will grow your brand and business.