If you have an existing restaurant or you are looking to break into the food scene here in Boulder, a food truck may be a great opportunity for you. Now that summer has rolled around, there is a great opportunity to mix the two greatest things that Boulder has to offer: being outdoors and eating great food. However, with food trucks being more and more popular, the competition is stiffer than ever. It’s not enough to have great food; you need to design a food truck that will stand out and help draw a crowd.
Designing a food truck
There are many food trucks in Boulder. If you’re looking to test the culinary waters with a food truck, the first thing you need is to familiarize yourself with the food trucks that are already out there. Once you understand the competition, you’ll be able to hone in on what’s missing. The most successful food trucks have a very specific food niche, and the design of your food truck needs to match your food and your brand. Plus, the food truck design needs to be clean, appetizing, simple, legible, and colorful.
Food truck vehicle wraps
The most common design practice for food trucks in the full vehicle wrap. A vehicle wrap is incredibly effective in marketing your truck, but you have to work with professionals to make sure that you are getting the most out of your design. You want the design to be fun and easy to read. Our philosophy is always to keep it simple, yet bold. You want the design to speak to the type of cuisine you are serving.
Working with professional graphic designers
Wrapping a food truck can be a bit tricky. The contours of the truck can be difficult to work with. Since a vehicle wrap isn’t cheap, you’ll want to make sure that you don’t make any mistakes. However, before you get to the wrapping portion of the design, make sure that you’ve thought out the placement of your graphics so that it works with the shape of the truck. Remember, your truck will look one way when the service window is closed, and another way when it is open. A professional vehicle wrap installation expert and graphic designer will be able to come up with a design that works both ways.
Pay for quality
Some vehicle wrap companies will offer lower prices for lower quality vehicle wraps. However, at Husky, we don’t believe in cutting corners. Our vehicle wraps live up to the highest industry standards. Although the initial costs may be a bit more, the wrap will have a longer lifespan and give you a bigger return on your investment in the long run.
Graphic design and vehicle wraps for food trucks
When we do a full vehicle wrap, we start each project from scratch. We’re a one-stop shop for graphic design and vehicle wraps. We’ll make sure that the design, placement, and installation is right from the beginning.
Talk to one of our designers about your food truck ideas, and we’ll help you bring them to life.