One of the more common questions we get asked is, “How long will a vehicle wrap last?” You’d think it was a simple answer – however, there are many factors to consider when determining the life of a vehicle wrap. A wrap on a show car that won’t see much of the open road is going to last considerably longer than a company car. Like most things, there are ways that you can extend the life of your vehicle wrap, and in turn, increase the marketing value.
Make sure you keep your vehicle as clean and presentable as possible to increase the marketing value of your vehicle wrap.
Extending the life of your vehicle wrap
A vehicle wrap is one of the best marketing tools for small and giant companies. Typically, we put the life of a vehicle wrap somewhere between three to five years, but with a little help from you, it may last even longer than that. Vehicle wraps and graphic design on your company fleet is an excellent way to make an impression on a local market, and once your brand recognition grows, your fleet can grow as well, taking your brand national. A professionally designed and installed wrap isn’t going to be cheap, but the returns will be enormous. With proper care and maintenance, you can make sure that you extend the marketing value.
Image is everything
Make sure that your vehicle is always clean and presentable. To make the best impression on your audience, you need to make sure that the vehicle that is wrapped is always kept in tip-top condition. A dirty car, a broken tail light, scratches, and dents are going to have an off-putting effect on your brand. You don’t want your logo and company information associated with an old, beat-up, dirty clunker. To give your wrap maximum marketing value, you need to make sure that your vehicles are also giving your audience the best impression possible.
Make sure your car doesn’t have dings and scratches.
What’s on the inside counts, too
Of course, it’s not all about outward appearance. The value of your wrap also depends on what’s inside your vehicle. Having friendly, happy, courteous drivers will influence the way people respond to your brand. Although most people who see your vehicle aren’t going to have an interaction with the driver, it never hurts to give a friendly nod to fellow drivers and pedestrians if you make eye contact. Make sure your drivers drive properly and safely.
Vehicle wraps and graphics
A fully wrapped vehicle has the power to reach, impress, and target the market or demographic your company or ad campaign is trying to capture. Bigger is better when it comes to moving advertising. Our ability to turn your vehicle into an advertising machine generating millions of impressions a year will advance your business to the next level.
