In the retail world, one of the most important things to do is to attract customers to your store, and one of the best ways to do that is through signage. The most successful retail signage is the one that offers a positive and powerful customer experience that will keep them coming back, while also keeping your brand identity in their minds beyond the purchasing process. Wayfinding signage is about communicating effectively with your audience, and your brand should identify your voice so that every sign is speaking in the same language and tone.
Three Main Goals of Retail Wayfinding Signage
- Retail wayfinding signage directs customers to your business. A well-placed wayfinding sign will help customers find their way to your store with ease.
- Retail wayfinding signage improves the overall shopping experience of customers by helping customers navigate a building and find what they’re looking for.
- Retail wayfinding signage increases brand awareness. The retail industry is fiercely competitive and in order to stand out from the crowd, companies need to find creative ways to ensure that their brand is always at the forefront of customer’s minds.
Designing Effective Retail Wayfinding Signage
When it comes to designing effective retail wayfinding signage, the most important thing is to make sure the signage is clear for customers to spot and read. This means that the fonts and colors used have to be visible to clearly get the message across. You want your customers to feel at ease while they are shopping around so that they are more likely to return to your store and speak positively about your brand to others. Last but not least, make sure that your brand is also being consistent with its retail wayfinding signage by using similar materials and styles as all other signage.
Need help designing your retail wayfinding signage? Contact Husky Creative for design help and a free estimate.