It may seem like an afterthought, but your logo is a key element of your brand. After all, it is the visual image associated with your brand that makes your business stand out from the [...]
There are many things that go into a brand strategy— name, slogan, corporate culture — but the single most important tool you have in branding your business is your business logo. [...]
A lot changes on a regular basis in business. One week sales go through the roof and you might get the idea it’s time for expansion. Only one week later and a lull in foot traffic has you [...]