Steps to an Effective Commercial Signage Strategy for Your Business

 In Branding

There’s more that goes into a commercial signage strategy than you think. An effective commercial signage strategy maximizes a sign’s potential to serve more than just a means of presentation. The best commercial signs will showcase your company’s creativity, while enhancing the customer experience. Here are some things to consider when developing a commercial signage strategy for your business.

Keep it Fresh

First, you’ll want to make sure that you replace your commercial sign when it’s time. Whether that be because your sign is looking a little weathered or your logo is slightly outdated, keep the sign in good shape as it could be a customer’s first impression of your company.

web exterior signs 2 1024x630 - Steps to an Effective Commercial Signage Strategy for Your Business

Sign placement is important for visibility.

Pretty and Practical

While a major purpose of a commercial sign is to show off your brand, it might also serve a more practical purpose. If your building is difficult to locate, a commercial sign could help a customer find your business. Additionally, a commercial sign can be used as a tool to draw new customers in. A good sign strategy should evaluate whether you are being smart about your signage design and placement.

Proper Placement

Besides showcasing your company’s logo, your commercial signage strategy should involve picking a strategic placement for your signage. Whether the sign is going to be displayed on an upper story or ground level, you’ll want to analyze which positioning will deliver the best results in terms of visibility and traffic.

Choosing a Type 

The type of sign used can determine the impact of your commercial signage strategy. You have to decide whether you want to keep it simple and stick with an above door sign or be bold and go with something more shocking, like a giant wall mural on the side of a building.

Stick to Your Brand Image

No matter the purpose, placement, or type, you’ll want to design a commercial sign that encapsulates the spirit of your business, your brand identity. A strong commercial signage strategy considers not just your brand, but also how to best inform the customer experience, while still staying easy to read and follow.

If your company needs help with developing a commercial signage strategy, we can help you come up with a plan for your branding. 

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