In Branding

Interior signs are the first thing customers notice when they set foot into your shop. As the first thing a customer sees, you want your interior signs to convey your brand’s identity. While interior signs should show off some creativity, they should be informative, too. Your customer should be able to recognize your brand simply by the style of your interior signs. Here are some tips for designing interior signs to showcase your brand.

Picking a Font

You’ll want to pick an appropriate font and size for your sign. This means your interior sign should be legible when customers first walk in. They shouldn’t have to squint just to make out the name of your business and to check that they’ve entered the right spot.

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A sign’s design impacts how people feel about your business.

Think of Colors

While you want your interior sign to be legible, you also want it to be aesthetically pleasing. Depending on your type of business, you may want to show off your creativity by using brighter colors. On the other hand, if your business is on the more conservative side, you may want to stick with more neutral tones.

Consider the Placement

Although you can place your interior signs anywhere, you’ll most likely want to opt for practical spots. These will be at eye-level and near the front entrance of your building, so your customers can easily view your interior signs. 

Types of Interior Signage

Finally, interior signage can take many forms. Depending on the impact you want to have, you can decide to go with a wall mural or even choose floor graphics for your business. Multi-dimensional signage is a good idea, also.

Whatever you ultimately decide on, you’ll want to consider critical strategies in regards to your interior signs for the most effective impact.

If you are looking for creative and informative interior signs for your business, contact us today for a free estimate.

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