Brand exposure is one of the most difficult nuts to crack for small and medium-sized businesses. For a long time, small businesses simply couldn’t compete with the big boys due to lack of finances. The marketing budget of a small business wasn’t even in the same ballpark as the large companies, leaving them woefully behind in creating brand awareness. With a limited marketing budget, you want to make sure that your investment pays off, and there’s no marketing tool that gets a better ROI than fleet branding.
Branding your vehicle with a premium vehicle wrap has given small and mid-sized businesses a chance to compete with the large corporations. Fleet branding is the most successful way to create brand awareness in a local market. Because of print technology in the vehicle wrap industry, the cost of branding your fleet and creating a “rolling billboard” has come down greatly, allowing all businesses to take advantage of this marketing tool.
Dominating the local market
Fleet branding is a consistently effective way to get brand awareness. Whether it’s a single van or a fleet of vehicles, fleet advertising will ensure that your brand gets seen not only by your target audience but by everyone. Fleet advertising is an efficient, effective, and affordable means to dominate your local market with plenty of exposure.
Direct to consumer messaging
Targeting your audience via specific mediums like TV, print, and radio is going to limit your exposure. You have to count on the audience to watch a certain TV show, as well as assume they won’t leave during commercials. With a radio ad, you have to count on your audience paying attention, not just turning on the radio as background noise. A print ad is only good until your audience turns the page and gets excited about another product. By branding your vehicle, your brand message goes straight to the consumer. With this type of visibility and constant exposure, your fleet branding will result in much more than just an ROI.
Get a full or a partial vehicle wrap and turn your fleet into rolling billboards. Talk to one of our graphic artists about how to brand your fleet for the biggest impact. The vehicle wrap is one of the best marketing tools for any type of business.