When you’re looking to create an impact, dimensional signs are a great way to do it. They’re eye-catching and memorable, whether you use them indoors or out. Best of all, dimensional letters and logo signs allow you to showcase your brand interactively and dramatically, which will help you stand out from the crowd and improve your chances of being remembered and getting customers through the door of your business. Here are some of the most exciting benefits of dimensional logo signs as branding tools.
Why Use Dimensional Signs and Logos
A dimensional sign is a sign that uses three-dimensional (raised) logos and letters. These signs are eye-catching because they are different than your typical flat or two-dimensional signs.
Studies have revealed that people respond more emotionally when viewing 3D facial expressions than 2D ones. Due to the brain’s perception of three-dimensional images as more real than flat, two-dimensional ones, 3D images result in a stronger emotional response and mental engagement.
The effects are similar when 3D elements are applied to advertising. Three-dimensional advertisements demand longer-lasting viewer attention since the image extends beyond the sign, billboard, or printed advertisement, increasing client engagement.
Variety of Material Options
You can create dimensional signage from various materials, including wood, PVC plastics, foam core, metal, or acrylic, depending on the scope of your project. Different materials will be used for dimensional signs depending on the location, duration, and design. Choose lightweight materials, for instance, if you wish to place a three-dimensional sign on a weak wall.
Besides the ability to grab attention and increase engagement, businesses choose dimensional signage for their advertising and branding for the following reasons:
- They are versatile: As discussed above, you can use many materials to create a dimensional sign, but the flexibility of 3D signage goes beyond that since you can install these signs on almost any wall surface in your building. This feature allows dimensional signs to fulfill many functions, such as highlighting a display, showcasing your logo, or directing guests around your building.
- They represent quality: The unique features of 3D signs make them look more sophisticated than typical signage — when a customer sees a dimensional sign, they’ll assume your company cares about presentation and is willing to invest in high-quality designs.
- They are memorable. Dimensional signage’s memorability is possibly its most vital benefit. Compared to 2D or flat images, 3D images are more engaging, which helps customers remember them longer.
Partner With Professionals
Dimensional signage is the perfect way to showcase your brand and create a memorable impression with your customers. When planning your new signage, don’t settle for less than the best.
Husky Creative can help take your marketing to the next level with industry-leading materials, cutting-edge technology, and a nationwide reach. Our signage designs are adaptable and scalable, letting you pick a style that appeals to viewers and highlights your brand. Contact us today for a free estimate.