Regardless of the nature of your business, you want to make your customers feel welcome and comfortable when they enter your space. While a nice friendly face at the reception desk goes a long way, custom reception area signage is often the first thing that will catch the eye of a visitor, and be your first means of communicating and shaping their impression and experience.
A custom reception logo sign will make a client feel at ease. The number one question that every client will have is “am I in the right place?” and being greeted with a sign that is specific to your brand and mirrors all other exterior branding is going to be instantly recognized and will put a client at ease.
Reception area signage, in particular, can be used to provide a variety of different messaging tactics beyond the logo sign. While a client waits for their appointment, it’s natural for them to start to look around and familiarize themselves with your business. The signage that you use in your reception area should both help to navigate and orient clients, but should also say something about your brand, your values, and the type of experience you want the clients to have.
Essential Uses of Reception Area Signage
When applying custom office signs in your reception areas, some essential uses must be considered. These promotional methods allow you to improve customers’ experience by providing informative, enjoyable, and emotionally resonant messaging. Some of the most important uses include:
Logo Signs — These signs are one of the first things clients will see when they enter your reception area, so make sure they are customized to perfectly encapsulate the ethos of your business!
Wall Graphics — This is where you get to display creativity! Apply some storytelling and creative messaging to encapsulate customer attention and create an emotional connection.
Multidimensional Signs — These signs pop (literally) off the walls, giving your customers a taste of the professionalism with which your business conducts all its operations.
If you want to learn more about how custom office signs and reception area signage can be leveraged to improve the experience of your customers, contact Husky Creative today! Our experienced professionals will walk you through each step of the process, and you’ll even receive a free estimate on our services!