In Branding

Here’s What Great Exterior Signage Can Do for Your Business

There is no denying the value of an eye-catching, well-designed sign. Exterior signage is a cost-effective way to promote your business. When done right, exterior signage can have many benefits and a positive impact on your business.

Here are three main benefits of external signage for small businesses:

dsc00035 300x266 - 4 Functions of Great Exterior Signage

Boosts Recognition and Awareness

The most apparent function or benefit of exterior signage is that it helps increase brand awareness. Your sign can include basic information about your business that lets consumers know they’re in the right place. The more exposed people are to your business sign, the more likely they are to recognize your brand and think of it when looking for solutions.

Reinforces Your Brand

Your marketing strategy isn’t complete without signage. How often do you see a logo and immediately think of the brand it relates to? That is what you want your customers to experience when they see YOUR logo! Exterior signage goes hand in hand with the rest of your marketing efforts, helps promote your business, and enables your customers to identify your brand quickly when they see your logo.

Motivates Customers to Purchase

Exterior signs are great allies in motivating your customers to make impulse purchases. Using high quality, attractive exterior signs to promote sales, limited-time deals, and discounts can help you grab the attention of passerby and promptly increase your sales.

Gets Customers Excited About New Offerings

This year, online sales have significantly gained popularity, but you can still get people excited about shopping at brick and mortar locations. Use signage to inform your customers of your new products or services. Offer an incentive when shopping in-store or encourage curbside pick-up. This could help you minimize shipping costs and gain more customers.

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